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About Aures

London's Best Immersive Event Space

Ever experienced a true immersive space?

Aures is a London-based venue that connects and inspires people through art, technology and immersive experiences. We power immersive events, performances and exhibitions for some of the world’s top brands and companies. Since opening in the Spring of 2018, our digital art space has hosted unique immersive experiences unlike any other in the UK. We know that 5 sensory immersion intensifies experiences by bringing the art and the audience closer together. Our aim is to continually redefine experience design through increased sensory communication which will help bring to life everything we do.

Our Mission
Our mission is to create five sensory events that connects to our guests and client through art and immersive technology.

Our Team

Sam Davis
CEN - Chief Executive Nerd-Herder
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Robyn Collins
Sales Director
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Charlotte Gowers
Technical Manager / Chief Nerd
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Veronika Koleva
Choreographer
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Trine Balland
Head of Events & Sales
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Mia Assouad
Event Sales & Social Media Manager
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Matt Gilbert
HEAD OF SOUND
Andrea Agostino
General Manager
Our Partners
brands we've hosted
Sam Davis
CEN - Chief Executive Nerd-Herder

Canadian Born Audiophile has compiled over 30 years of hospitality experience across three continents. A Nerd at heart, his lead-from-the-front approach along with the need to be constantly improving has been the main reason Aures has gone from strength to strength over the past two years. He is also the creative lead on Aures Imajon Series where he is on a constant lookout for more nerds.

Robyn Collins
Sales Director
Robyn has spent her working life and more in hospitality, from the early days running bespoke club nights in Toronto as a teenager to head of events at exclusive members clubs and giant hospitality operators in the U.K from 2001. Spotting a gap in the market for an immersive venue in London in 2017, she and her co-founder set up the unique five-sensory-focused venue Aures-London. Proving the concept with glowing testimonials from top brands in the corporate and private sectors, she supports the team in delivering a professional service that only decades of experience can guarantee.
CHARLOTTE GOWERS
TECHNICAL MANAGER / CHIEF NERD
The Northerner moved to London to study stage management and technical theatre, and then never left. She has over 10 years of professional experience across all types of events and shows. Starting at Jermyn St. theatre and Cafe de Paris, where she garnered lifelong working relationships with both Avolites and Robe Lighting. She is one of the nerds Sam acquired due to her specialist skills in lighting and video. As the Technical Manager, she has brought a wealth of knowledge and skills, connecting all technical elements of Aures.
Veronika Koleva
Choreographer
Veronika worked on creating the choreography for Lex Tempus together with a group of talented performers. She finished her professional dance training in 2014. Since then she has been working in the dance industry. Veronika has a passion for teaching dance and choreography, which she has been doing now for 8 years. She has previously worked with digital projection and dance, creating a solo performance in a collaboration with a graphic artist. In 2022 she worked on Queen’s Platinum Jubilee parade choreographing for 200 dancers and musicians. Her future goal is to bring more dance to Aures and make the place recognisable amongst dance audiences.
Trine Balland
Event Manager
With a wealth of experience in the live events sector, Trine oversees events at Aures London from start to finish. As your Event Manager, Trine is responsible for the planning, management and engagement required to stage successful events. Trine prides herself on delivering genuinely memorable events with minimum fuss and would love to help make your event ambitions a reality!
Mia Assouad
Event Sales & Social Media Manager

With global event experience spanning London, Montreal, Paris, New York, Malta, Beirut, and Dubai, Mia blends a personal touch with a passion for innovation. Always ahead of trends, she’s ready to bring your vision to life with a bespoke, unforgettable event.

Immersive >> Rewind Series

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02. Pop (coming soon)

03. Rock (coming soon)

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